Market Pulse by Marcel Melzig
📌 Zara is turning up the pressure on premium brands.
In this issue, I break down:
✔️ How Zara’s AthleticZ is taking on Lululemon & Alo
✔️ Why its Verbier ski pop-up is a direct challenge to Moncler
✔️ What this means for luxury activewear & skiwear moving forward
📌 Zara is turning up the pressure on premium brands.
In this issue, I break down:
✔️ How Zara’s AthleticZ is taking on Lululemon & Alo
✔️ Why its Verbier ski pop-up is a direct challenge to Moncler
✔️ What this means for luxury activewear & skiwear moving forward