13 Comments
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VishnuPriya Mishra's avatar

Love the saying here! The closer you are to your customer, the better it is for your brand.

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Marcel Melzig's avatar

And thank you 🙏🏼

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Marcel Melzig's avatar

That’s right, loads of opportunities for small brands to grow.

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Carolynne Alexander's avatar

Furiously nodding along with every point 👏🏼

“Launching internal creative studios”

Now THAT could be exciting.

Imagine a skunkworks style off shoot of major brands with guts (and budget) to build their most daring ideas.

Brilliant post 🙌🏼

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Marcel Melzig's avatar

Exactly! Give the misfits a budget and let ’em cook. That’s where the magic (and the future) happens.

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Resilient_Coach's avatar

Speak!

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Marcel Melzig's avatar

💯💪🏼

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Shimna Bridget's avatar

The depth and relevance in this towards anyone building something that relies on connection is astounding. Thank you for this share

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Marcel Melzig's avatar

very welcome and thanks for your comment!

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Xinran Ma's avatar

Great insight—"The future of brand power isn’t scale. It’s intimacy." Even more relevant in this age of AI.

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Marcel Melzig's avatar

Completely agree with your comment. Very important to stay relevant!

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Not Another PMM Blog's avatar

As a marketer, EXACTLY!

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Marcel Melzig's avatar

Check ✅

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